Google Search
Covid 19 Helpfulness Campaign
Amidst the nationwide lockdown imposed in April 2020 due to the COVID-19 outbreak
in India, Google launched a sweeping campaign aimed at making a positive impact
across the country, in various vernacular languages. The campaign sought to thank the healthcare community while also asking people to help by staying home.
Hero Film
At the heart of the campaign was a Hero film expressing gratitude to medical professionals and healthcare workers, along with showcasing ways in which people could contribute to the collective effort. Despite the logistical challenges posed by the lockdown, the film was ingeniously crafted by compiling user-generated content, personally shot footage from the team and viral clips.
Other Digital Assets
Contextual YouTube Preroll ads and animated display ads in various sizes
were run pan India targeting specific users, in total of 8 different languages —
English, Hindi, Bengali, Malayalam, Kannada, Tamil, Telugu, and Marathi for a wider reach. These communications featured the different search queries based on what people were searching for on Google Search and also to create awareness.
Thank You
